When it comes to attractive watches that are simple yet elegant, Urban Jürgensen produces the best timepieces in that category. Furthermore, the Reference 1140L RG Brown released at Baselworld and is a very limited edition.

The dial features a chocolate brown hue with contrasting blue hands that create a nice tone. The one thing that catches my eye most is the beauty of the Arabic numerals made of solid rose gold and appear as they are floating. The proportions of this watch are so perfect that makes it an epic watch.

This Urban Jürgensen is the latest addition to the Reference 1140 series that has featured dials in a variety of colors over the past few years.

Jumping inside the watch, is the hand decorated in-house P4 caliber with Swiss Lever Escapement, a twin barrel, and a 72-hour power reserve. The timepiece measures at 40 mm and is matched with a brown alligator leather strap and with a solid rose gold folding buckle and clasp. The price for this beauty is marked at 29,900 Swiss francs or around 30,000 USD.